Local TV Ads Powerfully Promote Illiteracy

Two recent ads on local television have successfully promoted illiteracy by using prominently placed misspellings to communicate their marketing messages. First, an ad on cable access promoting Hunter Huss High School's "FREE!!!" tutoring in math, science, and English was followed by this statement: "Tranpartation is available." The second ad came from perennial favorite Sonny Hancock car dealership, advertising its new 10-year/100,000-mile warranty on select vehicles. Replete with dramatic voiceover and large type on screen, the ad declares: "Now that's piece-of-mind!"