Radio Ads Help Reinforce 'Redneck' Stereotype

Gaston County's "redneck" reputation got a little help recently from a radio ad campaign for the upscale new Catawba Mills luxury loft condominiums in Belmont. The radio spots feature the interaction between an announcer and a "redneck" who is apparently looking to move out of the double-wide into something a little nicer. In one commercial, Catawba Mills' luxurious amenities such as individual patio/balcony for each condo are described by the "redneck" as "a great place to stick my plether couch." County officials believe this type of advertising serves to reinforce stereotypes about Gaston County residents. No sign yet as to whether the radio ad campaign was successful to overall sales at the new property.